1972 Alessandro Zambelli studied industrial design and materials engineering at the Cova School of Design in Milan, and his career took off in 2000. After several years in Milan, he chose the Mantua countryside as a place to live and work: a territory rich in history, in references and atmosphere that is a continual inspiration for his work. The design work of Alessandro Zambelli speaks a new language – imaginary and real at the same time – maintaining and rediscovering the memory of a deep-seated remembrance: from which “sensitive objects”, are born, enveloped in a subtle irony and capable of embodying powerful poetic traits, which leads to very simple gestures and sensations that are familiar to us; objects that can establish a dialogue with those who choose them, each time creating different narratives, sometimes surprising and unexpected. The designs of Alessandro Zambelli are industrial productions or manual experiments: two different types of approach that converge in the same design philosophy, where often one intersects another and vice-versa; they have attained numerous awards, including the European Consumer Choice 2011, the NYIGF Award 2012, the ADI Award for Innovation 2014, the Interior Innovation Award 2015 and the Premio dei Premi 2015, established by the President of the Italian Republic. The designer has exhibited his work in Europe, USA, China, Korea and Japan.